Precision Over Passion

BrandAlley was hiring for a CRM Assistant — a role where success isn’t about creativity or fashion flair, but about forensic attention to detail. Every email, every link, every audience segment has to be right. The work is repetitive, exacting, and mission-critical.

They’d already screened CVs and run interviews, but kept meeting candidates who were passionate about fashion or looking for creative roles — not people who genuinely enjoyed precision work.

Working closely with BrandAlley, Pollen designed a role-realistic assessment based on an actual brand email. Candidates were asked to spot errors, check links, and verify audience logic — testing the exact skills the job demands, while giving applicants a clear window into what the role really involves.

This approach surfaced a group of high-potential candidates who wouldn’t typically apply for a specialist role like “CRM Assistant” — but were perfectly wired for the work.

BrandAlley didn’t just find the right person — they hired two. Both came from outside the “obvious” talent pool, and both brought the kind of quiet excellence that keeps customer communications accurate, consistent, and trusted.